How to Add People to Drip from Gravity Forms
Automatically send contacts from Gravity Forms straight to Drip and bring marketing automations to your forms.
- Step 1 — Install and Activate GC Drip
- Step 2 — Create a GC Drip Feed
- Step 3 — Set Up GC Drip Feed
- Step 4 – Test Connection
- Step 5 – Make Magic Happen with Drip
Drip is a powerful marketing automation tool—so much so, it’s our go-to. Pair it with Gravity Forms, and you’ve got a dynamic duo: smart automation meets flexible lead capture for everything ranging from simple newsletter signups to extensive lead nurture campaigns.
To link them up, we use Gravity Connect: Drip. It makes it easy to send data-rich leads from Gravity Forms into Drip, and lets you craft out automations that expand what Drip can do on its own. 💦
Let me show you how it’s done.
This article requires the Gravity Connect Drip plugin.
Buy Gravity Connect to get this plus other premium Gravity Forms plugins!
Step 1 — Install and Activate GC Drip
GC Drip is available through Gravity Connect. You can easily install and activate it through Spellbook.
Step 2 — Create a GC Drip Feed
After connecting your Drip account to Gravity Forms, head to the form you want to use. In the Settings menu, click on Drip to get to the GC Drip Feeds screen. From there, click on Add.
Step 3 — Set Up GC Drip Feed
The default feed action is “Add Person”, so you can go straight to the Feed Action Settings to assign them to Drip workflows. You can also apply existing Drip tags, create new ones on the fly, and use form fields to do either—or both—at the same time.
Head to Personal Details where you can map to all of the following fields. Email is the only required field:
Next, use the Custom Fields section to map form fields, entry properties, or custom values to add specific details to the new person. You can select an existing identifier or create a new one.
Last, but certainly not least, you can use conditional logic to trigger specific feeds based on customer behavior.
For instance, imagine you have two workflows: a win-back campaign for casual buyers and a loyalty reward for high spenders. You can create two separate GC Drip feeds—one that runs when a customer’s total spend is below a certain threshold, and another that runs only when it’s above that threshold.
Want to apply conditional logic based on a form’s total price? With GP eCommerce Fields, you can use the {subtotal} merge tag in a Number field to mirror the form total and use it in your conditional logic rules. Check out this bite-sized explanation on how to implement it.
Step 4 – Test Connection
Once your feed is saved and ready to go, run a test entry to confirm everything is set up correctly.
Step 5 – Make Magic Happen with Drip
Now that you’re sending people from Gravity Forms into Drip, you can put that data to work. For example, you can run a loyalty workflow that provides a discount on people’s birthdays! 🎂
Feeling inspired to keep your contact list clean and full of real-deal emails? Check out GP Email Validator. 📨
